Ron Shirley started Lizard Lick Towing & Recovery in 1998 with a tow truck and a dream. 15 years – and plenty of blood, sweat and tears – later, "the Lick" is a genuine success story with a staff of 15 and a fleet of 20 trucks. A southern boy through and through, Ron's colorful personality and patented "Ron-isms" always leave folks smiling, even when they're scratching their heads. Though the former college football player and power lifter knows how to throw his weight around – a handy skill in his line of work, with most people not so eager to give up their property when Ron comes calling – this giant's chest also holds a gentle heart. An ordained minister with a soft spot for those who've fallen on hard times, Ron doesn't just take from people—he also gives back.