Hardcore Pawn: Cast

Seth Gold

Les's only son, Seth has worked full-time at American Jewelry and Loan since graduating from college.  As Les's business partner, Seth knows he has big shoes to fill, but he's up for the challenge.  Seth prides himself on bringing a contemporary corporate structure to his family business and revolutionizing their marketing efforts, and he never hesitates to point out to his father where there is room for improvement.  Seth's changes can drive Les crazy, but although the two butt heads from time to time, even Les can see that his son has helped bring their business to the next level.