The charismatic patriarch of the Gold family, Les built American Jewelry and Loan from the ground up. Les is an old school, hard-nosed pawnbroker at heart with a passion for collecting unusual items and a nose for deals – and people. There's no one quicker to sniff out a shady character than Les, but he also has a lion heart, and it shines through when he's genuinely touched by a customer or an employee's story. After 40 years in the business, Les likes doing things his way, which means he's resisted some of the changes his son has tried to institute. But at the end of the day, Les is all about family, and he loves working side by side with his son and daughter.