Les's pride and joy, Ashley wrote her first pawn slip at the age of 7 and has been following in her father's footsteps ever since. Now, this self-proclaimed daddy's girl is the General Manager of American Jewelry and Loan. When things gets tough, Ashley doesn't just go running to Les: as stubborn and tough as her father, she isn't afraid to take on troublesome employees or manipulative customers. As the most levelheaded of the Golds, Ashley usually winds up playing mediator in Les and Seth's arguments. And although she sometimes gets fed up with her family's squabbling, there's nowhere else Ashley would rather be than working side-by-side with them.