In May 1962, 20-year-old Brian Jones placed an ad in England's Jazz News, seeking musicians for a new blues band he was putting together. The blues were Jones' passion, and he envisioned a Chicago-style blues band modeled on American blues master Muddy Waters's classic combo, consisting of rhythm and lead guitars, bass guitar, drums, harmonica, keyboards, and a vocalist. Jones himself was a natural musician who could pick up a new instrument and make music with it in no time. Emulating his hero, Muddy Waters, Jones taught himself how to play bottleneck guitar, dragging a glass or metal slide over open-tuned strings, which produced the essential and unmistakable blues sound. It wasn't long before he had a reputation for being the best slide guitar player in London.
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Jones pursued a young singer named Mick Jagger who was getting a lot of attention for his idiosyncratic vocal style and his gyrating stage moves. Jagger also played harmonica, which made him all the more appealing to Jones, who recognized Jagger's sex appeal with teenage girls. Jones instinctively knew that his band, like Elvis Presley before them, would have to tap into the teenage female market if they were going to make it. Jones met Jagger in a pub one night and invited him to come to a rehearsal.
That same night Jones also invited a skinny 18-year-old guitarist who happened to be tipping a pint at the pub. Keith Richards was known for being able to imitate the unique guitar playing of American rock'n'roll legend Chuck Berry. Jones wasn't sure Richards would fit it—he was leery of hardcore rock'n'rollers in a blues band, but he was willing to give Richards a try. To his surprise, Jones found that Richards' rhythm playing complimented his lead, and eventually they developed a style that has become the hallmark of the band—two interweaving guitars that switch parts freely, each one seamlessly going from rhythm to lead and back again.
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In the early '60s, the Rolling Stones were just one of several dozen English bands, such as Herman's Hermits, Freddie and the Dreamers, the Honeycombs, and Wayne Fontana and the Mindbenders, who were struggling to make it big. But by the mid '60s one band, the Beatles, had taken the lead position, leaving the others in the dust. The fab four from Liverpool caught on with teenagers in Great Britain and America with their irresistible pop tunes and appealing public image. To the older generation, the Beatles' long hair was the most objectionable thing about them.
The Rolling Stones chose to distinguish themselves by going the other way, embracing a darker, more rebellious public posture. They went out of their way to be seen as the bad boys of rock, the band that parents would despise. The Beatles wore uniforms when they performed; the Stones wore whatever they wanted. Jagger and Jones dressed like dandies in ruffled shirts and flowing bell-bottom trousers while Richards cultivated a disheveled, dirty blue jeans, proto-punk look. The Beatles pumped out a steady stream of catchy tunes that became number one hits. The Stones proudly showed their down-and-dirty blues roots. When it came to drug use, the Beatles—at least until the psychedelic period in the late '60s—kept their personal habits out of the press. The Rolling Stones by contrast became synonymous with drug use in England. But it was one aspect of their bad-boy image that they would have preferred to have kept private because it nearly destroyed them as a band.
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Friction between band members in any rock 'n' roll group is almost inevitable, but in many cases personal differences don't stand in the way of making good music. The three front men of the Stones existed in a churning swirl of jealousies and shifting alliances. In 1963 Jones had cut a secret deal with their agent at the time, giving him five pounds more a week than the others because he was the leader of the band. That same agent had insisted on getting rid of Jagger, saying that he couldn't sing, and Jones was willing to go along with Jagger's ouster until their manager, Andrew Oldham, stepped in and pleaded the singer's case.
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By the late '60s Jones was unhappy with the Rolling Stones. The band he had founded was drifting away from his original concept: to interpret American blues and R&B for a white teenage audience. More and more the Jagger-Richards songs were setting the tone for the band, and it wasn't always to his liking. When the band had put together the songs for their psychedelic album, Their Satanic Majesties Request, Jones expressed his distaste for the work and predicted that it would bomb because the public would see it for what it was, a pale imitation of the Beatles' landmark album Sergeant Pepper's Lonely Hearts Club Band. Feeling isolated from the band that he had created, Jones turned to drugs for solace.
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