Study: Women thrive on romantic uncertainty
What it determined: A crack tag team of researchers from Virginia University and Harvard found that women were more drawn to the Facebook profiles of men who showed little interest in them.
Why it's dumb: Do we really need a study to prove that playing hard to get is the way to a person's heart? We learned that lesson in the second grade. In fact, we're starting to think that Carrie Abramowitz isn't coming to our birthday party.