The McRib Is Hidden

Meat lovers often lament that the McRib, McDonald's cutlet with a cult following, only makes the occasional guest appearance on the menu. If the sandwich is so popular, why not make oodles of money from it every day? The fast food eatery could be making even more money by keeping it off the menu. The conspiracy theory goes that the success of the McRib is due to a clever combination of deliberate scarcity and market monitoring. The lack of McRibs raises outrage among foodies, which builds until pork prices are very low, at which time, McDonald's releases the sandwich and bang, money flows in.