Richard Branson, the genius behind The Virgin Group, announced in the spring of 2012 that he had a new project in the works that would provide a new clean energy source and a green alternative to transcontinental flights. Branson planned to bore into the core of an active volcano and travel to the liquid core of the earth. The hoax website said that, on the first trip, Branson planned to take Tom Hanks and Seth Green. After a film was produced about the center of the earth, Virgin Volcanic would use the publicity to scale up the enterprise for commercial use. Because of Branson's propensity to think big, the announcement was not immediately recognized for the April Fool's Day prank it was intended to be.