Facebook Ads And Fan Pages
On Facebook, the bigger your fan base, the smaller the percentage of users who see your posts. If you don't think that makes sense, you're right. On average, when a page with one million Likes makes a post, that post will only be visible to about 6% of its fan base. However, a post on a page with just 1,000 likes will reach 19% of its fan base. Some people think that Facebook is deliberately suppressing posts in order to get larger companies to pay for ads to reach more of their fans. Facebook, however, says that they have not changed the format of fan pages since their inception.